What is Motion Graphic?
Motion Graphics is a compound word to begin this article with. Before we dive deep into what motion graphics is and how it is used, let’s just build an initial ground with the definition of motion graphics. Motion graphics simply means “graphics in movement”.
Motion graphics come under the broad umbrella of “Animation”. But when we talk about motion graphics, the “text” or “content” plays a major role.
Motion graphics are a more stylized and sophisticated form of communication with your audiences. There are tons of formats, styles, and techniques of presentation in the world of commercial animation. As we know, there are many types of animations such as 2D, 3D, and so on, motion graphics is one subset of animation. Motion graphics is gaining popularity quite rapidly.
What is it Used For?
It is considered one of the most powerful tools when it comes to animation.
Engaging music, catchy copies, exceptional transitions along a story is the perfect recipe for your perfect motion graphic video.
In this article, we are going to address as many questions that people often look for but unfortunately never achieve the right information. Motion graphics can be used by any organization regardless of their shape and size because motion graphics improve user engagement as well as deliver the brand’s message in the most effective way possible. If you own a business and wish to get a personalized motion graphics video made, then there are some great motion graphics Services that can do it for you in no time.
Uses of Motion Graphics in Today’s World
We are surrounded by square or rectangular boxes, typically known as screens. Technology has taken over every aspect of our lives and has made broadcasting media more accessible. People around the globe can access anything from one end to another in a tap. Motion graphics are everywhere, for example when you turn off or on your mobile phone the introductory video falls under the umbrella of motion graphics when you turn any regular television on you can witness motion graphics even there. Now smart billboards also bring motion graphics forward in a way, therefore there is no escape from motion graphics in this technological revolution.
Impact of Motion Graphics
Now, motion graphics are making a huge impact on digital media like websites, web apps and mobile apps. Because of its powerful influence, professional channels seem to be inclined towards it. In today’s date we come across a number of responsive and more engaging apps, web apps and more and all credits goes to motion graphics.
With the advances of sites and applications, motion has been assuming a huge part in assisting work with bettering point of interaction encounters through the specialty area of UX motion design.
With regard to publicizing, particularly web-based entertainment, motion designs truly sparkle in everything from complex, story-driven advertisements, to straightforward energized Instagram posts. It’s an extraordinary apparatus for assisting organizations with standing apart from the group.
Different uses incorporate everything from activity menus at food chains to extended signs in air terminals and at occasions. Motion graphics are utilized all over the place, and every circumstance investigates its true capacity on an alternate level.
Parameters to Keep in Mind
While designing a motion graphic, there are few pointers to keep in measure to bring the best out of it and use it effectively. It starts from what are you anticipating for and what the goal is, then draft a layout, gather the elements that align well together and start getting into the shape of your idea and execute the idea according to plan, and then you’ll have your exceptionally creative and amazing motion graphic video.
Motion graphics does not follow any hard and fast rigid rules, but it runs more along the lines of abstraction, creativity, agility, and adaptiveness. While designing the layout of any motion graphic video, try stressing on its styles, formats, time frame, transitions, and how relatable it is as well as how effectively it conveys the idea to the target audience. The use of visual metaphors serves as a backbone of robust and powerful motion videos that can be kept into consideration.
Find the Rhythm
If you are a designer designing a motion graphic, then ensure that the music sets well with the flow of visuals. Cadence comes from the distinction of speed in the activities in different snapshots of liveliness. Smoother developments, with a more extended length, can bring a feeling of harmony, while quick activities and a lot of advances address something more fiery. The blend of those in a solitary video assists with the build up of climax. Motion is a language; it recounts the story all alone and enables the message. The pace, transitions, text everything needs to intersect at the same point in order to bring forward your ideal motion video which is premium in terms of music, design and quality work.
Fluency in Flow
What designers often tend to forget is that motion is a language, and it needs to be fluent because the lack of fluency makes it look very dull and vague at the same time. Therefore, always keep an eye on the flow and reading time. Allow your audience to read the message, or copy in peace, before the next transition happens. Find a foreground where the music, text, and time gel in easily with each other,
Try avoiding the sense of urgency by throwing more words at your audience and leaving no time for them to read.
Practical Contraption of Motion Graphics
There are a number of options where one can integrate a motion graphic into the routine, since it has so much to offer. It is very popular among commercial areas because of its reach and power. A few options where one can use motion graphic are as follows,
Motion graphics are playing a huge part in branding these days. Any business or brand can broadcast a great graphic video that revolves around the product, brand itself or any message they wish to communicate to their audience. Motion graphic does justice to branding in a way like nothing else because of its captivating nature.
Brand/ Product Awareness
Another great use of motion graphics is to spread awareness about any brand, product, service, or any social cause. Through motion graphics, one can portray their brand’s identity via video and resonating music, copies and build up that explains what any particular brand is all about.
Motion Graphic serves as the best platform to explain a concept through the right visuals, music, and text. If you are looking for a medium to explain complex concepts in the most efficient way, then motion graphics is the best possible solution you can go for with second guessing.
Who doesn’t like short stories? Or catchy product videos with a strong storyline? Yet again, motion graphics is the most effective way to show a message to your audience through a great story made of motion graphics.