In today’s blog post, I will show you what you need for your blog post to succeed in 2022, and yes, what length should blog post be for SEO matters. However, before we get to the best blog length for SEO in 2022, I will tell you why it is so crucial for any blog post.
Blog Post Length for SEO 2022 – Why It Matters
There are six simple, yet critical reasons for why blog post length matters, as it did last year, and it will in 2022. These points are critical to get from no clicks to an almost insane level of traffic for your blog posts.
These strategies have proven to be effective time and time again, and even have the potential to continuously increase traffic year after year. At our agency, it has helped us and our clients alike, and it starts by understanding what makes for an ideal log post length in 2022.
It is not enough to just know what length should blog post be for SEO 2022, but also to focus on all other aspects so your length never suffers from it.
Why are Blog Posts So Long?
- Keeping as many external links leading to your blog matters, and an ideal length for blog post keeps people on your website for longer.
- Having keywords in subheadings is critical for SEO ranking, and keeping your average word count for blog post high allows for more keywords to fit in.
- Hooking your reader with an interesting topic is also necessary, and a longer blog post gives you the opportunity to keep readers interested for longer.
- Nobody wants to read for too long, especially if they just happen to land on your blog post. That is why seeking an ideal length for blog post is necessary. How many words should a blog post be for SEO impacts interest levels by being the ideal length rather than too short or too long.
The Best Blog Length for SEO 2022
Take this post for example. It is about what length should blog post be for SEO 2022, and giving that information does not take that much. SEO research shows that the ideal length for blog post is about 1700-2400 words. Of course, now that you know that, here we have the opportunity to tell you why.
The variation in ideal length for blog post 2022 can also be quite jarring for those who do not understand the nuances of SEO ranking.
Length for Blog Post SEO 2022
You might be thinking that the ideal length provided is a tad too long. Using some general rules, a 2000-word blog post can be almost five (5) pages in a word document. That can seem excessive, which is why the variation exists in the first place. Blog post SEO, and determining what length should blog post be for SEO 2022 takes into account a number of factors.
The first and most important aspect is that it is Google’s ranking algorithm your blog post is competing against, along with all the other thousands of blog posts. Google looks at hard numbers and numerical values before looking into the actual content, which means that quantitative values are what we should consider first in determining the ideal length for SEO in 2022.
Going head to head against shorter content can be easy, but only if that content is already considered thin content. For example, Google’s algorithm considers blog posts with less than 300 words as ‘thin content,’ which can hurt SEO performance so much that not having that content can be far more beneficial in removing potential ailments rather than having it, even if keywords and other SEO considerations are made for it.
That also means that blog posts with more than 1000 words tend to generally be more effective and achieve better results. It is not just keywords, but also keyword variation, too. Keeping your blog posts as close as possible to the average gives your blog post the best possible chance in succeeding.
Ideal Blog Post Length SEO 2022 – The New Normal
Recent SEO research shows that this kind of heavily research-based blog posting is what most websites are now considering, meaning that it has become a mainstream practice. This is not just a bandwagon that bloggers are jumping to, but is a heavily-used application that most businesses rely on to get clicks and customers.
Over the years, the ideal length for blog posts has changed, showing that there is no one single ideal length or length spectrum, but that current market trends have to be looked at and considered before settling on a blog post length for the year.
As an example, the ideal length in 2021 was determined to be from 2100 to 2400 words. Far less room for distinguishability in length, while also having a much longer minimum requirement. In 2020, this length was 1500-2000, and was back to 2100 to 2400 in 2019. The question, what length should blog post be for SEO 2022, changes every year, and has to be updated year after year to keep up with the changing rules and growing industry.
Some research points towards the absolute minimum for effective SEO being 1200 to 1500 words, with the effectiveness of SEO increasing as the word count length comes closer and closer to the average. The ideal length for SEO c.an depend on external factors as well, such as the website as well, and the factors mentioned above
Why are Blog Posts So Long?
The length of a blog post for SEO acts as a foundation for everything else, such as targeted keywords, usage of images or videos, and other additions.
Targeted keywords, for example, ensure that user trends are targeted and content that fits those trends is produced, making for topics that users have shown to be interested in to be produced. Imagers and videos have a different, yet similar effect, in that they engage the readers and pique their interest. Even something as simple as using bolder and bigger text can have a significant effect on the readability and effectiveness of your blog, which is why H1 and H2 headings are useful for both SEO and readability.
Breaking down the information in the blog post, such as adding bullet points to illustrate a given concept or present a statement, using numbered lists for easier interpretation, and using subheadings, bolded font on important words, URL links to different concepts or even other articles on that subject, and other supportive content can greatly enhance the experience. Even using shorter links is preferred to longer URLs, as shorter links tend to minimize bloat as well as make it generally easier to share on social media platforms.
What length should blog post be for SEO 2022 is an answer that needs to be explained in detail even if the most critical information is given. That is because SEO does not rely on one aspect, but all attributes of a blog post for SEO to be effective. This means putting in the ideal length for blog post SEO so that all other additions face minimal hurdles, if any, in managing the content and consolidating SEO ranking.
The most important thing to know is that SEO rules and best-practices change over time, and just like there is an ideal length for blog post SEO 2022, there will be the same considerations for the following years. So, one should be ensuring that they take these tips and tricks into consideration and do the same the following year. For that, you should be able to rely on us to give you the latest information when you need it!